A website is great but then you need email marketing software, analytics, data tracking, a membership or eLearning platform and goodness knows what else? So landing page builders, can help reduce the cost, by allowing you to create everything with one platform.
Landing pages make your website look better, delivering information potential buyers need to know, to convince them to signup for your free value bomb, or to buy your product or service.
We've used landing pages and sales funnels (multiple pages in a sequence) for many years and have actually tried and tested all 11 of these companies.
Most offer a free trial so you can test them out before paying a dime too!
11 Best Landing Page Builders
Clickfunnels is an online sales funnel builder which allows businesses to market, sell and deliver their products online, simplifying the sales process by providing users with funnel options that are pre-built for a specific business or product.
As well as sales funnels, Clickfunnels can also be used to build landing pages, product and service funnels, webinars and membership sites. Clickfunnels was one of the firsts sales funnel builders available and remains one of the most popular and well known.
•Specific funnels available for either generating leads, generating sales or running an event
•All funnel templates are completely customisable
•Capture email addresses, build mailing lists and send automated emails
•Add sales videos to explain your product
•Create membership areas
•eCommerce options with shopping carts, checkouts and product upsells
•Extensive online training and sales courses
Clickfunnels offer a free 14-day trial, at the end of which can either be cancelled or upgraded to one of three paid plans. The first Click Funnels Plan costs $97 per month with which you get 20 funnels and 100 pages.
The Platinum Plan is $297 per month whilst the Click Funnels Collective plan is $1497 per month. The Collective Plan comes with advanced features such as unlimited funnels and pages, VIP phone support and access to online training courses.
Builderall is an all in one digital marketing platform providing a range of features that allows users to build websites, landing pages and sales funnels as well as use marketing tools such as email autoresponders and Facebook chatbots.
•Drag and drop website builder
•A/B Split testing and advanced analytics
•Unlimited membership areas
•Checkout and eCommerce options to sell products and courses with one time or recurring payments
•Built in Customer relationship manager
•eLearning tools to build courses and training's
•Webinar app and live social media streaming options
•Built in email marketing platform as well SMS messaging and messenger chatbot tools
•Countdown, Evergreen and fixed time timers
Builderall have a range of plans available including a free option which comes with limited features and tools. For more features, users can choose from either the Builder plan which costs $19.90 per month, Marketer which costs $29.90 or the Essential plan which is $49.90 per month.
The Builderall Premium plan is the most advanced plan and comes with all of the features available on the platform as well as 15 domain connections, unlimited subscribers, live chat support and 10GB of disk space. Builderall also offer a 14-day free trial of the platform.
Systeme.io is a relatively new platform, originally launched in French and now available globally. They offer an all-in-one solution for your online business.
While the main focus is on sales funnels, you can easily setup landing pages and combine these with email marketing signup forms, A/B split tests, and marketing automations.
- Drag and drop sales funnel builder
- Drag and drop page creation
- Over 50 ready made templates
- Affiliate platform management
- Online course and membership sites
- Access to HTML, scripts and code editing
- GDPR compliance.
Systeme.io comes with various pricing on a monthly payment plan. All plans come with a 30 day free trial to test their service.
The prices are $27, $47 and $97 per month and come with various features, with the $97 being the most cost effective with 15,000 contacts and unlimited emails, funnels, blogs and membership sites.
Both the $47 and $97 plans come with A/B split testing and a decent number of custom domain names, however for those looking to start small there's plenty of value in the $27 startup plan.
Leadpages is an online tool allowing business to connect and engage with customers whilst creating leads and closing sales. With Leadpages, businesses can easily create websites, landing pages and launch pages as well pop up forms and alert bars.
•Drag and drop interface allowing quick and easy customisation
•Make sales, accept recurring payments, and deliver digital products from any webpage, landing page, or pop-up with Leadpages Checkouts
•Unlimited page publishing, traffic and leads
•Built in analytics or add third party tracking code
•Access to Shutterstock image library within Leadpages
•HTML & Custom Code Editing
•Integration with email marketing services such as Mailchimp as well as Salesforce and Hubspot
•Free 1 on 1 start up call, free virtual workshops, weekly group coaching and phone, chat and email support
•GDPR compliance and active consent check boxes
Leadpages have three payment options for users – Standard, Pro and Advanced. The Standard plan is $25 per month when billed annually and is for one site and includes the basic Leadpage features.
The Pro plan is $48 per month and has more features such as three sites, online sales and payments and email trigger links. The Advanced option contains all of the Leadpages features and tools available and is $199 per month. All plans come with a free 14 day trial.
Unbounce is a custom website landing page builder allowing websites to increase their conversion rates and gather more leads, sales and sign ups.
•Drag and drop page builder with the choice of over 100 templates
•100% mobile responsive with Accelerated Mobile Pages that load 85% faster than standard mobile pages
•Free access to thousands of stock images from within the builder
•Built in Google fonts
•Add video backgrounds and parallax scrolling
•Lead generation form builder, custom form redirect and custom thank you messages
•Target and trigger tools based on user’s location or cookies as well as schedule offers and set pop up frequency
Unbounce has a 14-day free trial period after which users can choose from three different pricing plans. The Essential plan is US$79 a month when billed annually and is suitable for smaller businesses and comes with 75 published landing pages, 8 pop ups and a 500,000 monthly visitor limit.
The Premium plan is US$159 per month and comes with double the amount of landing pages and pop ups as the Essential plan as well as client sub accounts, premium integrations and mobile optimised pages.
The Enterprise plans start at US$399, and are custom built to suit the requirements of the business and come with a dedicated Launch Specialist and Customer Success Manager.
Wishpond is another online marketing platform for businesses to create and manage marketing campaigns. Users can use Wishpond to create and manage leads as well as build landing pages, forms, website popups, contests and promotions and automated email campaigns.
•Can create social promotions such as hashtag contests, sweepstakes or photo contests
•Landing pages can be published on websites, WordPress blogs and Facebook pages
•Use Wishpond’s team of inhouse marketing experts to create campaigns
•Different price levels depending on the amount of leads created
Wishpond have three pricing options. The Starting Out plan is $49 per month and comes with a maximum of 1000 leads but unlimited landing pages, popups and contests. The Everything You Need plan is the most popular and is $99 per month.
The price increases depending on the amount of leads needed, up to $2989 per month for 1 million leads. All plans have the option of a free demo and a free trail period of 14 days.
Landingi is a platform focused exclusively on building landing pages, allowing users with no programming or coding experience to build fully customisable landing pages using templates and a drag and drop editor.
The landing pages can then be used to convert traffic to a website into sales leads and customers.
•Focused solely on landing pages, so you don’t pay for features you don’t use
•200+ templates that are easy to customise using a drag and drop editor
•Built in image and icon library and access to 800 license free fonts
•Amazon Web Services cloud hosting
•Anti-spam security ensuring only high quality leads
•Integrates with Mailchimp, Hubspot and Salesforce
•Automated email responses
There are several plans for both businesses and agencies. Businesses can choose from the Core Plan which is $29 per month, the Create plan which is $45 per month or the Automate plan at $59 per month.
The Automate plan is the best value for money and comes with advanced integrations, unlimited landing pages and a limit of 200,000 visitors per month.
Professional marketing agencies can choose from the Consultant Plan at $145, the Agency plan $149 per month or the Agency Pro plan for $245, depending on the features and the amount of sub accounts required.
Landerapp is a popular landing page builder that uses customisable templates and a drag and drop editor to allow users with no programming skills to easily build a landing page for their business. So far over 112,000 customers have built over 200,000 landing pages using Lanaderapp.
•Easy to use visual editor to customise pages
•A/B testing tools to test up to three different landing page versions
•Dynamic Text Replacement tool which matches keywords from ad campaigns into landing page
•Integrate landing pages with Mailchimp, Marketo, Salesforce and other CRM software
•Auto fill forms
•Built in analytics
•Unlimited landing pages
•Ability to create a Facebook landing page
•Automatic welcome email to new subscribers
Landerapp have two pricing options, both of which come with a free 14-day trial. All Lander plans include an unlimited choice of templates, A/B testing and Facebook page integration. Users can then choose from either the Basic small business plan or the Professional plan.
The Basic plan is US$16 per month and is suitable for up to 5000 visitors per month. The Professional plan is US$83 and allows for up to 25,000 visitors per month as well as 10 custom domains and advanced integrations.
9. Get Response
GetResponse is an online marketing platform for businesses. As well as being able to build custom landing pages,
GetResponse can also be used for building and managing sales funnels, creating and running email marketing campaigns, running webinars, building sign up forms as well as creating ads for social media platforms such as Facebook and Instagram.
•Ready-made sales funnels to add products or services to your page. Products can be imported directly from Etsy, Shopify and other ecommerce platforms
•Mobile responsive templates with a mobile view workspace to optimise pages before going live
•Built in image editor with access to Shutterstock and Giphy
•Create high quality Instagram and Facebook ads
•A range of auto response email templates
There are four price plans offered by GetResponse, all with a 30-day trial period and can be billed in monthly, 12 monthly or 24-month periods. Each plan has a starting price that then increases depending on the size of email list required.
For example, The Basic plan starts at $15 per month for 1000 email subscribers and increases to $450 for a 100,000-person list. The Plus plan starts at $49, whilst the Professional plan starts at $99. There is a also an Enterprise plan with custom pricing for lists over 100,000 people.
Ontraport is another all in one marketing platform which allows users to create and launch automated marketing campaigns and promotions.
It has a range of CRM tools and features and can be used to create landing pages, forms and membership areas as well as create custom emails and send and receive SMS text messages.
•Built in sales management tools such as visual pipelines, status updates, automatic follow ups and automatically assign new leads to team members
•Full suite of eCommerce options
•Business process automation
•Create membership sites and build and sell online courses
•Centralised Customer Relationship Management system
Ontraport has four different price levels - Basic, Plus, Pro and Enterprise - all of which include one on one onboarding and customer support. The Basic plan is $79 per month for one account user and the storage of 1000 customer contacts.
The Plus is $147 per month and comes with 2500 contacts as well as ecommerce options and free account set up.
The Pro plan is $297 per month and comes with 10000 contacts, whilst the Enterprise plan comes with 20000 contacts (with the option of increasing) and dedicated account manager and starts at $497 per month.
Instapage is a landing page platform aimed at professional marketers and is based around six products – Landing Page, Personalisation, Experimentation, Admap, Collaboration and Page Speed.
Intsapage is one of the most advanced landing page platforms available and is used by a range of well known companies such as Verizon, eBay and Hellofresh.
•Create unique landing page experiences for every ad and target audience, dynamically delivering the right page to the right audience.
•Detailed heatmaps, A/B and multivariate testing and analytics allows pages to be tested and optimised
•Admap allows you to visualise ad campaigns and connect ads to relevant post-click landing pages
•Real time on page collaboration
•AMP & Thor Render Engine, proprietary back end rendering technology for ultra fast page loading
There are two pricing plans for Instapage, a Business or Enterprise plan. The Business plan is $149 per month and comes with a 30,000 unique visitors per month limit, 30 published landing pages and 5 workspaces and account users.
The Enterprise option comes with advanced features and is fully customisable and scalable depending on the requirements of the organisation.
The Business plan is available as a free trial whilst users can receive a free demo of the Enterprise option. Instapage also offer Postclick, a full-service managed marketing solution.
Now you know the best landing page builders, which one will you use? Let us know.