The 5 Best Online Toy Stores In Australia

Online shopping is a well-known alternative to driving back and forth from store to store, and when you've got children to look after, shopping at the best online toy stores can save a lot of time.

The toys you buy need to be able to withstand repeated use and rough play, and online shopping allows you to compare reviews and prices to ensure you're getting good quality products.

Many online toy stores offer a range of shipping options for a free or low-cost fee, that can have your order at your doorstep in no time. 

Most importantly, the best of the best need to offer exciting and engaging toys that will entertain your kids safely, find 5 examples of fantastic online toy stores below. 

Best Online Toy Stores Australia

1.   Mr Toys Toyworld

Mr Toys Toyworld is an Australian owned toy and hobby retailer that offers over 20 offline stores throughout Australia and an online store.​

They advertise they stock Australia’s biggest range of toys at more than 24000 available toys for all ages. They have received multiple awards including 2017 Toy Retailer of the Year and 2018 Top 150 Australian Retailers.

Their website is colorful and eye-catching and offers multiple ways to shop for specific items or browse at your leisure.

Customers can shop by categories such as Lego, dolls and soft toys, collectibles, educational science and STEM, creative play and craft and much more, or shop by bargain with prices ranging from $2 to $29.

There are also sections for ‘hot sellers’, ‘deals under $10’, ‘red hot deals’, ‘back in stock’, ‘TV promoted lines’, and ‘just added’. ‘Our hottest toys’ are featured on the side and allow customers to see what other people are buying.

They offer Australia wide and international shipping, as well as change of mind guarantee which gives customers the ability to exchange or return unopened items within 30 days.

Payments online are secured by the latest technology and customers can use PayPal and Eway as well as buy now pay later options like zippay, afterpay and openpay. Their website also features a blog with articles like ‘the benefits of buying online’ and catalogues of toys including sales and offers.

2. Toy Universe

Toy Universe is an online only Australian toy retailer that stocks hundreds of brands at unbeatable prices. They offer $9.95 AUD flat rate shipping to anywhere in Australia and accept buy now, pay later options such as zippay and afterpay.

It is easy to navigate your toy search online with the option to search via brand, category, baby, outdoor, age, gender, interests and sale.

They stock popular brands like Lego, Fisher Price and Toy Story, and offer bundles that offer a minimum 10% saving on individual items.

These bundles combine their most frequently purchased together products to save customers time and money when making their purchases.

Categories available for toys include educational, dolls, building blocks, pretend play, kid’s games, cars and vehicles, electronic toys, action figures etc, and there are also quick links for ‘staff picks’, ‘toy sale frenzy’ and ‘toys for boys and girls’.

The ‘baby’ section includes further links to nursery, baby toys, toddler toys and popular baby brands. It is the perfect website for parents knowing what their child needs and likes as well as customers buying for children who aren’t their own who are struggling to know what to buy.

With popular picks and staff recommendations, it is easy to find items that children of all ages will enjoy and allow parents a well-earned break for hours on end without breaking the bank.

3. Yogee Toys  

Yogee Toys are an Australian online toy retailer that are based in Sydney. They offer merchandise that has been selected by knowledgeable and experienced staff who value customer service and are passionate about toys.

Their range includes over 3000 toys and customers can shop by brand, age or category. Other links on their home page include sales event, gift ideas, new arrivals, bestsellers, sale, trending now and under $10.

Categories on offer include Toys and Hobbies such as Figure Toys, Arts & Crafts, Animals, Bath Toys, Blocks, Building Sets, and Model, Dolls & Dollhouses, Educational Toys, Games & Puzzles, Musical Toys, Pretend Play, Remote Control Toys, Ride-On Toys, Soft & Plush Toys, Vehicles & Trains and Wooden Toys, Value Packs, Baby & Nursery such as Meal Time and Strollers & Car Seats, Children Books, Sports and Outdoor Play, Kids’ Room, Costumes and Dress ups and Back to School.

There is the option to join as a member for free to receive $5 off your first order, and egiftcards are available to purchase as well as gift wrapping.

Delivery is offered Australia wide and delivery times vary based on location with tracking available via their website.

They offer 100-day easy returns in understanding that online shopping can be difficult when you don’t have a tangible product in front of you. Items can be returned or exchanged within this 100-days from purchase date period.

4. Toys R Us  

ToysRUs are an Australian online toy retailer who have relaunched solely online in 2019 after the close of their offline stores.

They are aiming to reopen their physical stores in 2020. Their beliefs revolve around their ‘play, imagine, explore’ motto which encourages children to develop their imagination and partake in many avenues of play to problem solve, create and express themselves.

They boast a generous range of over 112,000 toys so there is something for everyone including adults who are young at heart.

Customers can shop by top toy themes such as Frozen II, Star Wars, Stranger Things, Pokemon, etc, general categories such as dolls and accessories, action figures, building and construction, etc, Geoffrey’s picks (the mascot), brands like Paw Patrol and Lego, as well as relaunch special promotions.

Shipping is offered worldwide and options depend on purchase size and weight as well as location, and orders are dispatched within one business day of purchase.

Customers have the option to receive SMS tracking updates, so they know when to expect their delivery.

Refunds are not permitted but there is the option to exchange items or receive store credit in certain circumstances.

Items have a minimum of 12 months warranty so customers can have peace of mind that any issues with their products will be resolved.

They offer buy now, pay later payment options such as afterpay and zippay to assist customers’ financially.

5. Toy World

Toyworld is an Australian online and instore toy retailer, where each brick-and-mortar store is independently owned.

They are all operated by their passionate owners and as a result the brand has been delivering quality customer service and toys at affordable prices for over 40 years.

Stores can be located via their store-locator on their website. The website is easy to navigate and simplifies toy browsing by categorising toys into groups such as dolls, action figures or outdoor, or customers can instead search by age, brands or character/theme.

There are also links to top toys, new toys, Toyworld exclusives or as seen on TV, as well as favourite characters such as Barbie, PJ Masks, Paw Patrol, LEGO Friends and more, and S.T.E.M. education-based toys which stands for science, technology, engineering and mathematics.

Delivery is offered Australia wide for a flat fee of $12.99 for metro areas and $18.99 for non-metro areas, with dispatch aimed for the same day as purchase and delivery taking between 3-7 days based on location and time of year.

Customers are provided with a tracking number in order to keep up to date on where their items are and when to expect them.

Change of mind purchases within 14 days are eligible for exchange or store credit but not an outright refund, and items must be in original packaging and resalable condition.


Buying toys online is becoming more and more easier as traditional retailers head online to escape their empty stores. Thankfully, consumers have continued to support toy stores and above you'll find the best five online toy stores available in Australia. Support these businesses and buy toys for your young ones! 

Yves Matthews
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Last Updated: April 28, 2020 by Rhys