Best AFL Merchandise Stores In Australia

AFL is an integral part of Australia's culture and history, and is incidentally one of the most popular sports in the country, which is why the best AFL merchandise stores can come in handy!

Whether you're a player or a supporter, it is essential that you show your support for your chosen footy team with a corresponding jersey and matching accessories. 

Given the sport doesn't look like it's dying out any time soon, this jersey and merchandise needs to be of good quality to last a long time, and so it can be passed down through the generations. 

Show your support and find some of the best, most unique merchandise at these top 5 footy merchandise stores. 

Best AFL Merchandise Stores

1. The AFL Shop

The AFL shop is the official merchandise store of the AFL that offers team gear for all 18 teams in the one place. AFL fans will find all the gear they need to ensure they showcase their team’s colours proudly this AFL season.

Stores are located across Australia as well as online and stock a range of authentic and officially licensed items including apparel, headwear, giftware, accessories and equipment from top brands such as Nike, Adidas, Asics, Canterbury, New Era, ISC and more.

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Shipping is fast and a flat rate within Australia, with international shipping also available to 15 countries worldwide. Customers can track their order through the website using the tracking number provided via email once an order has been placed.

Returns are easy to make for exchange or refund if items are in original condition. Customers just need to pay return shipping costs and original shipping costs won’t be reimbursed.

The website is easy to navigate, and the home page has links to popular browsing categories such as premiers, new in, jerseys and AFL, or customers can shop by club, gender or kids.

Other links include sale, collectables and gift & novelty. There is also a search function for those customers who know exactly what they are after. Gift cards are available and would make a perfect present for the AFL fanatic in your life!

2. Spectator Sports Online

Spectator Sports Online is an Australian merchandise store for Aussie sports teams that is located online and in-store in Melbourne, Adelaide and Perth. It was established 12 years ago and offers the latest sports equipment, gear and merchandise for AFL, NRL, Cricket Australia and the Socceroos.

Products on offer include club jersey, AFL sherrins, club apparel, stationary, accessories, and more. Accessories include everything from cuff links to belts. Numbers are also available to showcase favourite players on the back of a club Jersey.

The website is easy to navigate and customers can search by team, sport or keywords in the search function. There is a section for the most recent AFL premiers that is easily accessible via the home page, as well as a link specifically for sherrin footballs.

Merchandise is available for the whole family, with all sorts of jerseys, full kits and casual gear for babies, kids and adults. 

Orders over $120 AUD qualify for free standard shipping within Australia or $10 AUD for express post, with orders under this amount costing $8.95 AUD for standard post or $14.95 AUD for next business day express post. Standard post delivery is 2 or more business days.

Returns are easy to make within 14 days if items are in original condition with original packaging. These can be returned for an exchange or refund minus the postage costs. 

3. Market Sports

Market Sports is an Australian online sports merchandise retailer that specialises in AFL gear but also stocks NRL merchandise.

It is easy to shop via the website as items are categorised by team including a 2019 premiers shop for premier gear from last year. Team items are further filtered into categories such as kids, on field, adults, shirts and more, in order to narrow down the search.

Products have links to sizing charts to ensure best fit or customer service can be contacted to receive measurements for specific items.

Shipping is free for standard post Australia wide on orders over $125 AUD or $10 AUD for express, with orders under this amount costing a flat rate of $9.95 AUD for standard post or $15.95 for express post.

Express post has customers receiving their items within 2 days, while standard post takes between 2-10 days. Both offer full parcel tracking so customers can keep up to date with their orders and know when they are arriving, and all require a signature on delivery to ensure safe arrival.

Customers also have the option to pick up their orders from Mulgrave for no fee when confirmed the items are in stock.

Returns are easy to make on eligible items within 5 days of receiving your order and items can be exchanged or refunded if they are in original packaging and condition. 

4. Fangear

Fan Gear is an Australian online sports merchandise retailer that provides a comprehensive range of official supporter gear. They are based in NSW but ship Australia wide and internationally so that supporters from across the globe can be seen wearing their team colours with pride.

AFL merchandise available can be searched by team (with all 18 teams represented), price point or gender (men, ladies, kids). They will price match on any identical items found within Australia and all criteria for this is outlined on their website.

Shipping is free for standard post Australia wide on orders over $120 AUD or $10 AUD for express, with orders under this amount costing a flat rate of $5 AUD for standard post or $10 AUD for express post. Express post has customers receiving their items within 2 days, while standard post takes between 2-5 days.


International shipping is $25 AUD and takes between 10-20 days depending on location. All delivery options offer full parcel tracking with tracking details emailed to customers so they can keep track of their order and know when it is arriving. All orders require a signature on delivery to ensure safe arrival.

Customers can sign up as members of the website for the latest news and up to date promotions delivered directly to their email addresses so customers can ensure they are always decked out in the latest gear for the lowest prices. 

5. AFL Footy Shop

AFL Footy Shop is an Australian online retailer offering the latest range of AFL gear since 2003. They stock only genuine licensed merchandise and surprise their customers with a free gift with every order.

The website makes it easy to shop by team, clothing, jerseys, home and living, accessories, memorabilia, or premiers 2019 categories. Categories are further narrowed down into gender, age and subcategories. 

There are also links to gift cards for those footy fanatics who you are struggling to buy for. Gift wrapping is available for free which adds a special touch to presents being directly sent to family and friends.

Their new footy finder search function makes finding merchandise simple by entering the team’s gear you are seeking and the category, so customers don’t need to trawl through every item.

Orders placed before 12 noon Monday – Friday are dispatched on the same day when the items are in stock to ensure speedy delivery. Express shipping is the only option to continue this fast service and they offer the lowest express shipping rates anywhere in Australia: $9.95 AUD for small/light packages and $12.95 AUD for heavier items. Tracking is available for all orders so that customers can know when to expect their orders.

A VIP club is available to join that offers exclusive access to special offers and deals where members are notified of upcoming sales so as not to miss out. 


There's dozens of websites to buy your new season AFL merchandise, but these are the five best ones in terms of reviews and ratings online. We've actually used all five sites over the years when buying our Carlton merchandise! If you've got some other suggestions then leave a comment below and we'll add them!

Caleb McLaughlin